WATCH: The Future Is Fast

As Round 1 of the 2026 F1 ACADEMY season kicks off in Shanghai, the series launches into its fourth year with a clear message: THE FUTURE IS FAST.

This first ever global brand campaign for F1 ACADEMY is the first major expression of the refreshed brand identity, introduced in January, and it sets the tone for what’s to come. Bold, sharp and unapologetic, it captures the speed, personality and attitude that defines this next chapter for the series.

Celebrating drivers who operate on the edge, success is decided by mindset as much as milliseconds. At this level, winning isn’t just about being the fastest — it’s about refusing to lose.

As the lights prepare to go out for the opening race of the season, The Future Is Fast stands as a statement of intent. It reflects a series shaped by pressure, resilience and relentless ambition — and a new generation of drivers ready to prove they’ve got what it takes.

Tune in for the first round of the season at the Shanghai International Circuit. The weekend gets underway with Free Practice at 09:10 local time (UTC+8) on March 13 followed by Qualifying later that afternoon at 14:10.