The new era of F1 ACADEMY is here

F1 ACADEMY is more than just a racing series. We’re here to accelerate female talent on and off the track, and we’re doing it at full throttle.

From our early days in Spielberg in 2023 to packed grandstands at Formula 1 Grand Prix weekends worldwide, the shift has been seismic. The cheers are louder, the expectations higher — and every victory sets a new bar.

Season four is where we level up. Fast, fierce and unapologetically bold, we’re charging into the next chapter with a clear mindset: high stakes, higher drive. Our vibrant new brand identity embodies exactly that — a vision built for 2026 and beyond.

“For year four, we’re stepping up a gear,” said Susie Wolff, Managing Director of F1 ACADEMY. “In just three seasons, we’ve built real momentum, earned global visibility, and challenged outdated perceptions of who belongs in our sport.

“F1 ACADEMY has cemented its place on the racing ladder and is already shaping the next generation of talent. Today, we unveil a bold new identity that reflects our ambition and the change we’re driving to help shape the future of our sport.”

Progress is real. Champions Marta García and Abbi Pulling earned fully-funded seats, stepping up to the Formula Regional European Championship by Alpine and the GB3 Championship, respectively. Newly-crowned Champion Doriane Pin graduates to a Development Driver role at Mercedes. The talent ladder is working and accelerating.

At grassroots level, the impact is undeniable. F1 ACADEMY DISCOVER YOUR DRIVE karters claimed 25% of podiums in the Champions of the Future Academy Program’s OK-N Senior category. In 2026, up to twenty-seven young female karters will be supported as we continue to grow the pipeline.

Stefano Domenicali, President and CEO of Formula 1, added: “F1 ACADEMY has gone from strength-to-strength and achieved so much in just three years, nurturing talent from the grassroots up, growing global awareness, and breaking down barriers,”

“This new brand identity defines the series as it moves forward, welcoming the next generation of drivers and fans to F1, backed by the commitment of the teams, race promoters and partners. F1 ACADEMY has demonstrated the value it brings to our sport, both on and off the track, and I know it will continue to grow and succeed.”

Featuring an updated logo, a distinctive ‘accelerator’ brand icon, an elevated colour palette, and an energised design language, get ready to connect with F1 ACADEMY like never before.

A thrilling year of action is almost here, with non-stop on-track battles across our seven-round season. Strap in, you won’t want to miss a second of it!