Beyond Your Limits — A seven-Week Masterclass for Drivers Wanting to Build Their Brand

Greg Hoffman — the former Chief Marketing Officer of Nike, Founder of Modern Arena, named one of the Most Creative People in Business and one of Business Insider’s 50 Most Innovative CMOs — brings the playbook behind some of the world’s most iconic brands in sport.

Beyond Your Limits is a 7-week, expert-led masterclass designed for high-performance athletes who want to build a powerful personal brand alongside their racing career.

This isn’t about chasing followers. It’s about building influence.

Your driving performance certainly speaks on the track. But off the track, influence shapes legacy. The drivers who define their voice, articulate their values, and shape their story don’t just win races — they build movements, attract aligned partners, and create opportunities for monetisation and legacy long after their final lap.

This is a self-paced course, designed to fit around the demands of a racing calendar, with approximately one hour of content per week. It offers focused sessions that can be completed on your schedule, whether between race weekends or during the off-season.

What you’ll learn:

It will equip you with the clarity, strategy, and creative tools to:

• Define who you are as an athlete
• Craft a compelling narrative that resonates globally
• Build a brand ecosystem that attracts premium partnerships
• Future-proof your influence beyond your racing career

Beyond Your Limits offers the rare opportunity to learn directly from the architect behind some of the most powerful brand movements in modern sport.

How to sign up:

Head to the website to learn more HERE. You can sign up directly from the site.

Price = £1,895 (plus VAT) per athlete, but we’ve given a special 50% discount for F1 ACADEMY drivers with code: F1ACADEMY50. Brought to you by The Business of Creativity (part of the Whalar Group)