Feature
Flying the flags and trust the timing: Nobels on the story behind her 2025 helmet design
Aurelia Nobels is readying herself for the final round of her F1 ACADEMY career and it won’t be hard to spot her on the Las Vegas streets with her striking helmet design.
Talking us through her 2025 helmet, PUMA driver explains the tweaks she’s made over the years and the impact her multicultural background has had on her bespoke lid.
“On all of my helmets, I have these three flags,” she began. “I think it represents me really well. So I born in the US, my family’s from Belgium and I grew up in Brazil. So I really like this part, it’s my favourite one. The three flags, I love it. I think it represents me really well and in Brazil everyone knows me because of this.
“I really like red, so most of my helmets are red and I wanted to do something aggressive. Then behind (on the back), there’s my logo with an ‘AN’ and ‘Trust The Timing’. It’s something I really believe in and this is new. Last year, I didn’t have it so I added it this year. Then my sponsors and Ferrari.
“The flags were always there and I added the ‘Trust The Timing’ and Aurelia Nobels logo on the back as I didn’t have it before. Also, the glitter — I don’t know if you can see it but there is some gold. I think it’s really cool, so I added it as well. (The black) It has a carbon effect, like the car, so I left it like this.
“I think it’s really important for the fans because they can’t really see you very well (when you’re in the car), so the helmets help them to recognise the driver, with the livery of course. But when you’re in another series and the cars are the same, the helmet helps. It’s kind of your brand as a driver, it’s what represents you so each driver has their own design.
“Bell makes my helmet and they designed it. I told them what I wanted and they did an amazing job. I just love it!”